New ways of thinking about (and maintaining) human relationships are being encouraged and fueled by the digital platform , including social, educational and commercial ones.

The truth is that technology can help people and businesses grow and this can lead to more significant and scalable gains.

There is only one way to take advantage of the potential in this situation, when the tools are there and the options are limitless: understand the concepts, examine the scenarios and invest in an idea. You see, a digital platform can be exactly what your company needs to make a fantastic turnaround. Among its main advantages are the acquisition of new customers and customer loyalty, offering a good experience and facilitating the measurement of data.

On the other hand, the consumer has several product options at their disposal, concentrated on a single digital platform, which facilitates their searches and choices.

You will gain some insight into the topic by reading this article, which will give you more confidence in pursuing your idea. The goal is to describe the idea in full, clarify the procedure, and highlight the benefits of the digital platform .

Digital platform: what is it?

The digital platform is a technology-based business concept. Its goal is to bring individuals together so that everyone can benefit.

This is something that has undoubtedly been part of your life at some point and you are already familiar with it, even if you haven't looked into it much.

The fact is that we tend to make our days much easier and more productive using this type of technology, which is ingrained in our daily lives, whether it's ordering an Uber, buying a book on Amazon or making a purchase through the marketplace.

Yes, these are digital platforms.

The digital platform works as an online facilitator of relationships that already existed outside the web, but are now influenced and improved mainly by digital agreements in practice.

Marketplace and online store: what's the difference?

There are significant variations between marketplaces and online stores, although both have the same objective of facilitating online sales.

In conclusion, the marketplace is like a shopping center, where several retailers come together to sell in a single location, unlike the virtual store, which is a digital business model for just one brand.

You can do business with greater professionalism and have your own organizational structure in an online store. Full control over codes, hosting, updates and integrations.

For the consumer, it means product availability and trust, since the products advertised are curated beforehand, minimizing risks at the time of purchase. Simply register, inform your specific needs and receive the best offers on the market.

 What are the advantages of using a digital platform?

The advantages brought by the adoption of the digital platform in the market are countless and begin to drastically change businesses in just a few months.

The first benefit is directly related to consumer demand. Today's consumers are digital and online shopping is only increasing. It is no wonder that Brazilian e-commerce generated more than R$50 billion in revenue in the first half of 2021, an increase of 31% compared to the same period last year, according to Ebit.

But that's not all, the benefits of using the marketplace are even greater. Check out the main advantages of using this platform below:

1. Visibility

One marketplace has significantly more visibility than an online store. This is so that consumers can benefit from the marketplace's investments in advertising and expanded product offering.

Millions of visitors can be accessed each month on a marketplace. An online store, on the other hand, faces several challenges because the brand needs time to develop and consolidate itself.

2. Affordable investment

You are not charged for marketplace participation , security issues, technology, or other expenses associated with an online store.

3. More sales

The Marketplace is a fantastic opportunity to boost your company’s sales. Reaching customers interested in your products is considerably more likely on the marketplace.

Conclusion

With all these advantages, the marketplace is able to attract a large number of advertisers and the consumer is the one who wins, as they can find a greater variety of products they need or want, have greater opportunities for offers and payment conditions, greatly expanding their choice options.

You've certainly realized the potential of a digital platform, and its power to innovate business and relationship models.

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